In this series of blog posts, Circa Vintage dives into the history of some of our favourite fashion designers. Today, it's the turn of the Prince of Prints, Emilio Pucci.
Emilio Pucci, Marchese di Barsento, hailed from Florence, Italy. His eponymous company is synonymous with geometric prints in a rainbow of colours. Pucci first set up his haute couture fashion house on the island of Capri, focusing on swimwear, but soon moved onto other items such as boldly patterned silk scarves. In addition, he designed and produced wrinkle-free printed silk dresses, which are now much sought-after. Marilyn Monroe, Sophia Loren, Jackie Kennedy were all devoted fans of Pucci's masterful mix of luxurious couture and ready-to-wear.
As Pucci himself said, "Gaiety is one of the most important elements I brought to fashion. I brought it through colour." Everytime the fashion industry reignites a trend that relates to the 1960s, Pucci is a crucial reference. His fantastical prints and archetypal stretch fabrics are treasured by fans of the era today.